Canon PowerShot SX740 HS Digital Camera (Silver)

Model #2956C001

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Viewfinder Type None
Screen Coverage 100%
Screen 3" LCD Rear Screen Tilt (922,000 pixels)


Video Clip Length Up to 30 Minutes


Video Recording Yes
Resolution 3840 x 2160p: 29.97 fps1920 x 1080p: 59.94 fps, 29.97 fps1280 x 720p: 59.94 fps


AC Power Adapter CB-2LH (Included)
Battery 1 x NB-13L Rechargeable Lithium-Ion Battery Pack


Dimensions (W x H x D) 4.3 x 2.5 x 1.6" / 10.9 x 6.3 x 4.1 cm
Weight 9.7 oz / 275 g


Focus Range Wide: 0.4" (1.02 cm) to InfinityTelephoto: 6.6' (2.01 m) to InfinityWide Macro: 0.4" (1.02 cm) to 1.6' (0.49 m)
Lens EFL: 4.3-172mm (35 mm equivalent: 24-960mm)Aperture: f/3.3 to f/6.9
Filter Thread None
Zoom Optical: 40x


Memory Card Type SDSDHCSDXC
Built-In Memory None


Pixels Actual: 21.1 MegapixelEffective: 20.3 Megapixel
Image Stabilization Optical
Aspect Ratio 1:1, 3:2, 4:3, 16:9
Max Resolution 20.3 MP: 5184 x 2912
Sensor 1/2.3" (6.17 x 4.55 mm) CMOS


Maximum Effective Flash Range Wide: 1.6 - 16.4' (0.49 - 5.00 m)Telephoto: 6.6 - 8.2' (2.01 - 2.50 m)
Flash Modes AutoFlash OnOffSlow Sync
Built-In Flash Yes

Exposure Control

Shutter 15 - 1/3200 Second
ISO Sensitivity Auto, 100-800 (Extended Mode: 100-3200)
White Balance Modes Auto, Cloudy, Custom, Daylight, Fluorescent (Natural White), Shade, Tungsten
Shooting Modes AutoBlack and White CopyFoodHybrid AutoM (Manual)P (Auto+)SepiaStandardVivid Color
Exposure Metering Center-Weighted, Evaluative, Spot
Self-Timer 2, 10 Sec
Buffer/Continuous Shooting Up to 10 fps


Operating/Storage Temperature Operating32 to 104°F (0 to 40°C)Humidity: 10 - 90%
Waterproofing None

Connectivity/System Requirements

Wi-Fi Yes
Connectivity 1x HDMI D (Micro)1x USB 3.0 Micro-B
Expert Reviews
Tom s guide.32823298
15 January 2019

The compact mega-zoom Canon SX740 HS (24-960mm) offers a good balance of simplicity and ease of use, along with multiple exposure controls and an extremely versatile zoom lens that will help expand your picture-taking capabilities.

  • +

    Image-stabilized 40x zoom, Pocket size, Auto and Manual exposure controls, 180-degree tilting LCD, 4K video

  • -

    No viewfinder, No touch screen, Limited ISO/low-light performance, No Raw

Fortress of solitude.34722540
9 October 2018

The Canon PowerShot SX740 HS is a good Compact Digital Camera, showing that smartphones still have some way to go before completely replacing them.

  • +

    Very compact, Great features, Easy pick-up-and-click, Great zoom detail

  • -

    Smaller sensor (not ideal for low light), No Raw image format, No touchscreen

Trusted reviews.33834858
17 August 2018

A fair price and super-flexible zoom range makes the SX740 one of the better compact cameras for holidays and days out.

  • +

    40x optical zoom makes it versatile, Generally accurate autofocus, Good photo quality in daytime, Shoots 4K video at 30fps

  • -

    Small sensor restricts low light performance, No option to shoot in Raw, Screen isn’t touch-sensitive

Photography blog.34969604
16 August 2018

The Canon PowerShot SX740 HS falls firmly into the "modest upgrade" category of camera releases, principally adding just two new features to a design that hasn't really changed very much during the last few years.

User Reviews
4 February 2019

The image stabilization the sound recording are good on this camera. The 4k is horrible. Its cropped in and if you're not in the sun the image quality is grainy muddy soft just horrible. Extremely disappointed. It's made well looks nice but it's just a waste.

5 September 2018

Hard to beat this camera at this price point. Zoom is hands down the best at this price. Wireless image transfer is a nice feature, as well as the 4K video. My wife uses the camera mainly for wildlife pictures and she's happy with it

  • +

    Zoom, 4K video, screen

  • -

    Exposure has a completely different feel than older model

8 December 2018

Haven’t figured out all the features, but the zoom and auto are fantastic. Still have to manage the WiFi part. Clear sharp pictures. And it fits into my pocket for hiking! A bit costly though...

30 December 2018

I shoot a 15K -5D set up. Needed something light to take on business tripWow quick and fast pretty good image qualityMy only draw back with this camera the AF is fairly slow and slow to change from shot to shot

16 November 2018

I really liked the camera. Only drawback is manual mode does not allow you to adjust shutter speed AND ISO. Only one or the other. I was at a dark sky national park and was not able to get a good shot of the Milky Way.

10 December 2018

I bought the Canon PowerShox SX740 a few weeks ago mainly for Vlog-related uses. The quality of picture and audio is amazing. The flip-up screen is very helpful. Highly recommend!

11 October 2018

For close by pictures you are probably better of with a good smartphone, like Samsung S9 Plus. For zoom, this is the camera to get. Only problem I have encountered is the connectivity, which sometimes is difficult, you have to try several times, but it finally connects to your smartphone.

4 February 2019

This camera seems to work well, so my complaints are minor. It's heavy, I would have liked more interesting colors, and the tilt LCD is a total waste (and adds weight).

29 August 2018

This camera has surprised me in how good the Zoom works. I had another brand that was so confusing to use that i returns it and purchased this one. So far it has surpassed what i even expected in the quality of the camera and it's photos. I take most photos of Deer,Eagles and other wildlife.

16 October 2018

I bought this camera to upgrade from my SX710HS. It is a definite improvement. I actually have this camera for it's zoom and carry a G7X MarkII as my primary camera. So with both I have good coverage from Macro to Long Distance.

Product Highlights
  • 20.3MP CMOS Sensor
  • DIGIC 8 Image Processor
  • 24-960mm (35mm Equivalent)
  • 40x Optical Zoom with OIS
  • 3" Tilting LCD Display
  • ISO 100-3200 (Extended)
  • 4K Video and 4K Time-Lapse Recording
  • Wi-Fi and Bluetooth Connectivity
  • 10-fps Continuous Shooting
In The Box
  • Canon PowerShot SX740 HS Digital Camera (Silver)
  • NB-13L Lithium-Ion Battery Pack (3.6V, 1250mAh) eyefdfuxvcqrsytzfdaxadaxbfwebar
  • CB-2LH Battery Charger for NB-13L Li-Ion Batteries
  • WS-800 Wrist Strap
  • Limited 1-Year Warranty
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