Joe Marrapodi brings more than 18 years of digital technology and dot com experience to Greentoe.com. As CEO, he directs all strategic business decisions for the company including overseeing operations, financing, and marketing. Joe is also responsible for identifying and vetting new retailer partners and product categories.
After graduating from the University of Arizona in 1997, Joe moved to California to live the dream and work for a "computer" company.
Joe later earned his "dot com" chops working at Yahoo! way back in the ancient days of the Internet. Yes, the late 90’s. He was at the forefront of it all. Joe developed the first deal ever between a dot com and a major motion picture studio named Warner Brothers. After Yahoo!, Joe needed a big challenge. So, he went to run Business Development for a small and rapidly growing company named eUniverse (Intermix Media). This little company not only pioneered “performance marketing” via CPA advertising, but, it was the company that incubated MySpace. Joe left Intermix Media to start an agency with a focus on online media buying in the performance marketing space. After the agency's client, Adknowledge made Joe an offer he could not refuse, he joined to develop their publisher network and successfully launched three new business models which generated over $15mm/year revenue. Next, social media was emerging to become a thing to stay, so, Joe left to launch a social media agency. While growing client's Twitter followings and running groundbreaking socials media promotions, Joe met Andrew and a year later, they founded Greentoe.